Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.
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We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
We explore how to review advertising. Learn how to have better client-agency conversations about advertising ideas. Read this to improve your advertising review process.
Many start-up experts offered us advice when we launched. Learn what was useful and what was useless. Read this for ideas on how to deal with start-up experts stalking you.
We explore the clashing styles of the key agency and client attendees at the creative review meeting. Learn how to stop this key idea-sharing session from turning into a car crash. Read this for ideas on improving the creative review meeting.
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