What sort of marketing help do you need?
August 27, 2026
We explore your choices when you realise you need some marketing help. Learn the deciding factors between recruiting someone, appointing an agency and hiring a consultant.
agency evaluation
Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
The agency dilemma – generalist or specialist agency?
September 1, 2026
We explore what influences the choice between using a generalist or specialist agency. Learn the pros and cons of each, plus a way to get the best of both. Read this to help you decide between using a generalist or specialist agency.
Planning for great advertising campaign ideas
August 7, 2026
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
What to look for in an e-Commerce agency
May 7, 2026
We explore the role of an e-Commerce agency. Learn how they can support strategy, planning and customer activation. Plus, we cover how an interagency approach works in e-Commerce. Read this to learn what to look for in an e-Commerce agency.
Getting the most out of your media agency
June 4, 2026
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
6 key questions to ask when evaluating photos
August 6, 2026
We share 6 key questions to ask when evaluating photos. Learn how to optimise your photography to help you hit your marketing objectives. Read this to sharpen your skills at evaluating photos.
What type of agency does your marketing need?
August 6, 2026
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
How to give great creative feedback
August 6, 2026
We look at the challenges of giving creative feedback. Learn how to balance business objectives and creative standards, while keeping your agency motivated. Read this to learn how to give better creative feedback.
Get the most out of segmentation research
June 24, 2026
We explore the key steps in the segmentation research process. Learn how to use it to sharpen your marketing plan. Read this to learn how to make more customer-led decisions using segmentation research.
Meeting the media sales team – make it awesome, not awful
July 9, 2026
We explore what happens during a media sales team pitch. Learn why they happen, and how to prepare for them. Read this to make media sales team meetings more awesome and less awful.
Let’s talk about advertising impact on sales and profits
July 10, 2026
We explore different ways to measure advertising impact. Learn the pros and cons of thinking short-term and long-term about advertising. Read this to learn more about advertising’s impact on sales and profits.
Marketing agency evaluation – some rules of thumb
June 29, 2026
We look at more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this for ideas on how to do an informal marketing agency evaluation.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
