Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.
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Why read this? : We look at what happens when your media agency suggests a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
Why read this? : We look at different ways to review advertising. Learn how to have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising review