Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
Why read this? : We go through the key steps in the segmentation research process. This process helps you divide customers into groups who have similar needs. Learn why these segments matter. And learn how and
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend getting the media sales team to pitch for your business. Learn what drives this, and how to prepare for
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Why read this? : We look at the different types of agency and client people who attend the creative review meeting. Learn why this ideas presentation meeting often ends up as a car crash, and