What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
agency evaluation
Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.
Contact us if you can’t find what you’re looking for …
Read More »
Getting the most out of your media agency
August 22, 2022
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
6 key questions to ask when evaluating photos
September 20, 2022
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
What type of agency does your marketing need?
October 5, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to give great creative feedback
August 19, 2022
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Get the most out of segmentation research
June 22, 2022
Why read this? : Segmentation research helps you split the market up into groups of customers with similar needs. We share the key steps that make up the process. Learn how and where it fits
Meeting the media sales team – make it awesome, not awful
June 14, 2022
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Let’s talk about advertising impact on sales and profits
June 17, 2022
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.
Marketing agency evaluation – some rules of thumb
September 21, 2022
Why read this? : Most businesses have a formal marketing agency evaluation process. But there’s also many informal ways to work out if your agency is right for you. We share examples of the differences between
How to evaluate advertising : Client – agency experiences
July 29, 2022
Why read this? : How to evaluate advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Creative review – how to avoid a car crash
September 27, 2022
Why read this? : The creative review meeting is where agencies present their ideas to the client. We share the different types of people who attend and why they have such different views. Learn why