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agency evaluation

Articles and guides which refer to agency evaluation. This is the process where you set performance measures for a marketing agency, and then review performance against those measures.

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What to look for in an e-Commerce agency

Why read this? : We explore the role of an e-Commerce agency. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to e-Commerce. Read this

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How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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