Articles and guides which refer to advertising and lessons that can be learned to make your advertising more relevant and impactful.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We show how to build your advertising evaluation skills by analysing adverts from other categories. Follow along as we review bank advertising examples by Bankwest, CommBank and ANZ Bank. Read this for advertising evaluation ideas you can bank on.
We relook at social media channels, this time focusing on YouTube, Pinterest, Reddit and Tumblr. Learn how to connect better with customers in these channels. Read this for more ideas on growing your brand via social.
We look at more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this for ideas on how to do an informal marketing agency evaluation.
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We explore what makes media buying a weird area. Learn how it’s influenced by space and time. Plus, why media agencies often overcompensate. Read this for a wander through the weird world of media buying.
Using swear words in advertising creates a dilemma. Offend some customers and lose them. Or gain other customers by making your brand sound more human. Read our guide to learn when swearing is and isn’t a good idea. Ya nosy bugger, ya.
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
We explore how to review advertising. Learn how to have better client-agency conversations about advertising ideas. Read this to improve your advertising review process.
We look at the business value of writing. Learn about freelance copywriting fees and how to measure those against the value writing adds to your business. Read this to learn how to validate the value of writing for your business.
We explore the clashing styles of the key agency and client attendees at the creative review meeting. Learn how to stop this key idea-sharing session from turning into a car crash. Read this for ideas on improving the creative review meeting.
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