Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
advertising
Articles and guides which refer to advertising and lessons that can be learned to make your advertising more relevant and impactful.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
The agency dilemma – generalist or specialist agency?
September 1, 2026
We explore what influences the choice between using a generalist or specialist agency. Learn the pros and cons of each, plus a way to get the best of both. Read this to help you decide between using a generalist or specialist agency.
Copywriting and the Rossiter Percy grid
August 12, 2026
We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.
Using marketing animation to amplify your communications
August 13, 2026
We look at how to use marketing animation to communicate with customers. Learn when it’s most useful, and how to make it happen. Read this for ideas on how to use marketing animation to amplify your communications.
How to drive traffic to an e-Commerce site
August 13, 2026
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
What a great project team looks and feels like
August 10, 2026
We dive into how you set up and run a great project team. Learn which skills drive the 3 key roles in the team. Read this to learn what a great project team looks and feels like.
5 thoughts about thinking for the New Year
May 7, 2026
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
Planning for great advertising campaign ideas
August 7, 2026
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
Getting the most out of your media agency
June 4, 2026
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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