Articles and guides which refer to using the adoption funnel. This is a marketing tool which covers the stages a customer goes though before they buy and usually includes trust, awareness, consideration, trial and loyalty.
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Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Why read this? : We look at the differences of traditional vs digital marketing. Learn the pros and cons of each, and how to bring them together onto the same timeline. Read this to learn