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adoption funnel

Articles and guides which refer to using the adoption funnel. This is a marketing tool which covers the stages a customer goes though before they buy and usually includes trust, awareness, consideration, trial and loyalty.

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Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it’s hard work to keep them happy.

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