The pros and cons of early adopters
June 15, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to
adoption funnel
Articles and guides which refer to using the adoption funnel. This is a marketing tool which covers the stages a customer goes though before they buy and usually includes trust, awareness, consideration, trial and loyalty.
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Customer loyalty? Where it matters and where it doesn’t
July 26, 2023
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Colour in design and what it means for marketing
June 27, 2023
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how to use it at different stages of the brand choice funnel. Plus, how to
Let’s talk about advertising impact on sales and profits
June 29, 2023
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales
Online marketing opportunities from communications, social and productivity consumer needs
September 20, 2023
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Traditional vs digital marketing – the timelines have split
July 20, 2023
Why read this? : We look at the differences of traditional vs digital marketing. Learn the pros and cons of each, and how to bring them together onto the same timeline. Read this to learn