The pros and cons of early adopters
February 8, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep
adoption funnel
Articles and guides which refer to using the adoption funnel. This is a marketing tool which covers the stages a customer goes though before they buy and usually includes trust, awareness, consideration, trial and loyalty.
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Customer loyalty? Where it matters and where it doesn’t
March 21, 2023
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Colour in design and what it means for marketing
February 16, 2023
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Let’s talk about advertising impact on sales and profits
February 21, 2023
Why read this? : We look at how you measure what advertising does for your business. Learn the different ways to look at advertising impact on your results. We also look at the pros and cons
Online marketing opportunities from communications, social and productivity consumer needs
January 31, 2023
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities found in people’s needs for communication, social and productivity. Learn what these needs look like, and
Traditional vs digital marketing – the timelines have split
March 15, 2023
Why read this? : We look at the relative merits of traditional vs digital marketing. Learn why it feels like they run on separate timelines. We look at the pros and cons of each approach, and