Articles and guides which refer to using the adoption funnel. This is a marketing tool which covers the stages a customer goes though before they buy and usually includes trust, awareness, consideration, trial and loyalty.
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Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
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Why read this? : There’s a lot of arguing about the relative merits of traditional vs digital marketing. It can feel like they’ve split into separate timelines somewhere along the way. We review where and