Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
adaptive innovation
Articles and guides which refer to adaptive – innovation. This is an innovation approach which is more about evolving existing ideas to make them better than coming up with revolutionary ideas to disrupt the market.
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The 5Ws of idea generation
January 30, 2023
Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and
Marketing evolution versus marketing revolution
December 9, 2022
Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.
Creativity in business is for everyone, including you
November 30, 2022
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to