Articles and guides which refer to adaptive – innovation. This is an innovation approach which is more about evolving existing ideas to make them better than coming up with revolutionary ideas to disrupt the market.
Get in touch if you can’t find what you’re looking for …
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Why read this? : Idea generation is the process of finding ideas to fuel your business growth. We look at how you can improve that process using the 5W questions. Why, what, who, where and when.
Why read this? : We explore one of the big dilemmas in marketing innovation. Do you take marketing evolution approach and go with slower, steadier, safer ideas? Or do you go more marketing revolution with
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to