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adaptive innovation

Articles and guides which refer to adaptive – innovation. This is an innovation approach which is more about evolving existing ideas to make them better than coming up with revolutionary ideas to disrupt the market.

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We look at how asking 5W questions improves your idea generation process. Learn how asking why, what, who, where and when helps you identify better ideas. Read this to learn more

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