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Adam Morgan

Articles and guides which reference Adam Morgan, author of Eating the Big Fish. With a focus on challenger brands and how to use them in marketing.

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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