Be a challenger brand in 2022
August 15, 2023
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and
Adam Morgan
Articles and guides which reference Adam Morgan, author of Eating the Big Fish. With a focus on challenger brands and how to use them in marketing.
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Find the best story types for your brand
June 16, 2023
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit