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Articles and guides which refer to the 7Ps of marketing – product, price, promotion, place, people, process and physical locations – often known as the extended or services marketing mix.

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Customer and assistant in a shop - woman is paying for a pair of sunglasses by tapping her phone on a Square Point of Sale payment device

Grow your business with digital services

Why read this? : We look at how you can grow your business by providing digital services. Learn about how to meet online customer needs in service areas like information, entertainment and shopping. Read this to

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