
Crafting ideas from guff to great
We explore how to improve rough ideas. Learn how to challenge, combine and cull ideas to make them sharper. Read this to learn how to craft ideas from guff to great.
Articles and guides which refer to the creative thinking process of 6 Hats, invented by Edward DeBono. With a focus on how it impacts marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We explore how to improve rough ideas. Learn how to challenge, combine and cull ideas to make them sharper. Read this to learn how to craft ideas from guff to great.

We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.

We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.

We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it applied to a business case study. Read this to learn how Six Hats helps you think more creatively.

We explore the people side of business creativity. Learn how to encourage creators and deal with critics and coasters. Read this for ideas on how to be a more creative company.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
