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6 Hats

Articles and guides which refer to the creative thinking process of 6 Hats, invented by Edward DeBono. With a focus on how it impacts marketing, creative and e-Commerce activities.

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Inside a concept hall, lots of confetti flying in air, with audience reaching out their hands towards it

How to be a more creative company

Why read this? : We share some of the challenges of becoming a more creative company. People can approach creativity in different ways. We share how to encourage creators, and minimise the impact of critics.

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