6 Hats

Articles and guides which refer to the creative thinking process of 6 Hats, invented by Edward DeBono. With a focus on how it impacts marketing, creative and e-Commerce activities.

The value of Six Hats creative thinking

January 27, 2023

Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using

Inside a concept hall, lots of confetti flying in air, with audience reaching out their hands towards it

How to be a more creative company

December 7, 2022

Why read this? : We share some of the challenges of becoming a more creative company. People approach creativity in different ways. We share how to encourage creators. How to minimise the impact of critics. And

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