5W

Articles and guides which refer to the 5Ws – what, why, when, who and where – often used to break down complex issues into easier to understand chunks.

How to organise your marketing data plan

June 2, 2022

Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data

Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

June 7, 2022

Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process

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