The 5Ws of e-Commerce market research
July 6, 2023
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of question to ask when researching online shopping. Read this to learn how to structure your thinking and
5W
Articles and guides which refer to the 5Ws – what, why, when, who and where – often used to break down complex issues into easier to understand chunks.
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How to organise your marketing data plan
July 18, 2023
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
The 5Ws of idea generation
June 23, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read