Grab a pizza this example marketing mix
December 4, 2023
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
4Ps
Articles and guides which refer to the 4Ps of marketing – product, price, promotion and place – also known as the marketing mix.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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What a great project team looks and feels like
December 6, 2023
Why read this? : We dive into how you set up and run a great marketing project team. Learn which skills drive the 3 key roles you need to assign. Read this to learn what
Building an e-Commerce strategy example
October 5, 2023
Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an
Sowing the seeds of e-Commerce growth
December 6, 2023
Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Learn from your marketing mistakes
November 15, 2023
Why read this? : We share examples of lessons learned from marketing mistakes made on 3 different projects. Learn how to use these to avoid making the same marketing mistakes yourself. Read this to learn
Grow your business with digital services
October 24, 2023
Why read this? : We look at how to grow your business by offering digital services. Learn from our examples of online customer needs in areas like information, entertainment and shopping. Read this to learn
The alternative 4Ps of marketing
November 20, 2023
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do