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4Ps

Articles and guides which refer to the 4Ps of marketing – product, price, promotion and place – also known as the marketing mix.

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Building an e-Commerce strategy example

Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We share 8 examples of marketing mistakes made on different innovation projects. Learn from these how to avoid these common errors. Read this to learn from what happens when marketing projects

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