Gincredible Women’s Vintage Sport T-Shirt

Gincredible Women’s Vintage Sport T-shirt

supplier : Spreadshirt

Straight from the pages of yesteryear comes this style-refined vintage T-shirt from LAT Apparel. The poly-cotton blend makes for an incredibly soft and comfortable wear, and added features such as the EasyTear™ label and double-needle stitching ensure a durable and fashionable wear for years to come.

• 60% cotton/40% polyester. Solid Black & White are 100% Cotton | Fabric weight: 4.5oz (lightweight)
• Taped neck with EasyTear™ label
• Double-needle stitching on sleeves and bottom hem
• Contrasting stripes on sleeves
• Imported; processed and printed in the U.S.A.

Available in 3 colour combinations : Vintage Smoke / White; Vintage Navy / White; Black / White

Sizes : From S to 2XL

Design Notes from the Three-Brains designer on the Gincredible Women’s Vintage Sport T-shirt :

• We started the Gincredible design because gin and tonic is very popular in the Three-Brains ‘house’. There was also a little bit of market research carried out to confirm it’s a drink that has gained in popularity in recent years.
• We liked the word play of Gin and incredible coming together to create a new word – this sort of word play / punning feels on brand for three-brains and we’re looking for more inspiration in this area.
• The recipe is fairly standard – apart from adding friends which was our own touch.
• We were trying out some new fonts here – Athelas is a nice Serif font in the headline, and Myriad Pro a sans serif font for the body copy. We think these two fonts combine well, they feel well balanced.
• The green colour used is called Jet (#8fb821). It has a great fresh look that is in keeping the slice of lime added to the cocktail.
• We did start looking to add ice to the glass but sound realised that is a tricky illustration. So we went back to simplicity.  The lime slice and the bubbles we think give the image of an ice cold gin and tonic though. Or a nice cold gin and tonic if you prefer to read it that way.
• By keeping this design to one headline one visual icon and few short lines of text, we think this design has great stand-out. Especially on black background design.