Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply
How this guide raises your game :-
1. Explore the link between digital marketing and core marketing principles.
2. Learn the difference between digital marketing generalists and specialists.
3. Understand how change management plays a vital role in delivering digital marketing.
Digital marketing is where traditional marketing skills like market research, brand strategy and communications intersect with new systems, processes and tools from the emerging world of marketing technology. This technology enables marketing. It makes it easier and faster.
But, you still have to do the marketing itself. The key principles of traditional marketing still apply in digital. Understanding customers. Creating valuable experiences. And of course, growing the business. So, we’ll start our digital marketing tips by looking at how to connect digital marketing and traditional marketing.