Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and
How this guide raises your game.
1. The key overall marketing skills to make you a better digital marketer.
2. Learn the difference between specialists and generalists in digital marketing.
3. Learn about the importance of change management in digital marketing.
Digital marketing is where traditional marketing skills like market research, brand strategy and communications intersect with new systems, processes and software that have come out of the boom that’s happened in marketing technology.
However, the technology is only an enabler of the marketing itself. You still have to do the marketing itself.
When you work in digital marketing, it can be easy to lose sight of the key principles of traditional marketing. Such as understanding consumers, creating valuable experiences and a commercial focus.