Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the
How this guide raises your game :-
- How to use sales promotion materials to drive visibility and grab attention.
- Learn the different ways to use price when running a sales promotion.
- Explore how promotional materials can support your sales team.
You need a clear idea of how you’ll convince customers to buy your brand. And then buy again. And then tell all their friends how happy they are with their purchase.
But it’s easier to say this than do this. This sales conversion is one of the toughest challenges in marketing. Your customers are individuals, who’ll be at different stages of their journey. So, you need a mix of activities to make your target audience trust you. Be aware of you. Consider buying you. And then, actually try your product.
It’s between these consideration and trial steps that sales promotion activities come into play. Before we get into the specifics of that though, let’s start with how sales promotion fits into your marketing plan.