How this guide raises your game
- Learn the role of public relations and the six PR activities which can support your marketing plan.
- Read our guide to the key tools and channels that support public relations activities.
- Learn the PR planning process and how to evaluate PR’s impact on perceptions and sales.
Public relations covers any activity which influences how the public perceives your brand or company.
The most obvious place to track this public perception is through the media. You aim to influence journalists and influencers to talk or write more positively about your brand or company.
Media channels can be both traditional media – TV, radio, newspapers or magazines, or digital, such as websites and and social media.
PR messages are seen as more credible as they come from independent sources, rather than though paid channels like advertising and media.
Public Relations is most often used to drive awareness and consideration as part of the brand choice funnel.