How this guide raises your game :-
- Learn the role of public relations and how it fits into your marketing plan.
- Read about the 6 key activities which drive public relations, and where and when to use them.
- Learn the public relations planning process and how to evaluate PR’s impact.
Public relations focusses on activities which influences how the public perceives your brand or business.
The activities often focus on appearing in and influencing the media. You work with journalists and influencers and aim to get them to talk or write positively about you.
Public relations based messages are seen as more credible than paid media placements. They’re seen as coming from independent sources, who have less bias.