How this guide raises your game :-
- Learn when to use broadcast, narrowcast and monocast media.
- Understand how to get the most out of the media agency.
- Learn about media schedules and measuring return on ad spend.
There are 2 main parts to any advertising campaign.
First, there’s the message. It’s what you say to influence and persuade your target audience. Its aim is to change customer attitudes and behaviours.
Then there’s the media. It’s where and when and how this message gets in front of those customers. Its aim is to reach customers in the right place, at the right time and in the right way.
This guide will show how media planning helps you optimise getting your message in front of the right customers.