How this guide raises your game :-
- Learn when to use the 3 key media styles of broadcast, narrowcast and monocast media.
- Understand the role of the media agency.
- Learn how to review a media schedule and how to measure return on advertising spend.
There are 2 main parts to any advertising campaign.
First, there’s the message. It’s what you say to influence and persuade your target audience. Its aim is to change customer attitudes and behaviours.
Then there’s the media. It’s where and when and how this message gets in front of those customers. Its aim is to reach customers in the right place, at the right time and in the right way.
In this guide, you’ll learn how media planning helps you optimise how you get your advertising in front of customers.