How this guide raises your game
- Learn when to use the three key media styles of broadcast, narrowcast and monocast media.
- Understand what a media agency does to support your marketing.
- Learn how to review a media schedule and the key measures that relate to return on advertising spend.
As we cover in our guide on how to advertise, there are two parts to any advertising campaign.
The message which you create to persuade, influence or change the attitude and behaviour of the target audience.
And the media which helps this message to reach your target audience.
You need to make sure your target audience has the opportunity to see your advertising in the right place, at the right time and in the right way.
Media planning is the marketing skill that helps your advertising reach your target audience in the right way.