Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the
How this guide raises your game :-
- Learn how the advertising development process works.
- Explore how to write a great advertising brief.
- Get more out of your advertising and media agencies.
Advertising is everywhere. Recent estimates suggest on average, we’re exposed to 5,000+ adverts a day.
It’s no wonder customers feel advertising overload, and mostly tune it out and ignore it.
Adverts only get noticed when they offer something relevant. Something of value to the customer. That’s the challenge for advertisers.
This guide goes through key steps that help you meet this advertising challenge. To help you make adverts which are appealing, not appalling.