How this guide raises your game
- Learn the seven key steps of the advertising development process.
- Understand the role of advertising in your business and marketing plan.
- Find out how to write a great brief and how to work with your marketing agencies.
As consumers, advertising surrounds us every day. Recent estimates suggests on average we’re exposed to 5k-10k adverts a day.
That’s a lot of advertising!
This level of exposure leads to information overload for most of us. If customers get overloaded they switch off, and ignore the advert completely. Clearly, you don’t want that.
Your challenge is how to make your advertising stand out from all the noise.
This guide on how to advertise walks through a process that helps you deliver great advertising that supports the objectives in your marketing plan.