How this guide raises your game :-
1. Learn how to evaluate the advertising idea and give feedback to your agency.
2. Identify how to measure and track advertising impact on your performance.
3. Understand the role and uses of competitor advertising reviews.
You make adverts by following the advertising development process. But at some point, you also have to evaluate them. You have to work out if your advertising’s any good, and if it’s doing what you need it to. Advertising evaluation is a key marketing decision process.
For example, at the proposal stage, you review the advertising idea. You decide if it meets your business and marketing objectives. You give creative feedback to improve the idea.
And finally, you also do competitor advertising evaluation. You review their adverts, and see if you need to do anything different to respond to what they’re saying.