How this guide raises your game
1. Learn how to evaluate and give feedback on the advertising idea from your marketing agency.
2. Identify how to track and measure advertising impact on your performance.
3. The importance of reviewing and learning from competitor advertising.
Our how to advertise guide covers the advertising development process. Seven key steps you go through to make an advert.
But at certain stages of the process, you also need to carry out advertising evaluation. You need to know how to analyse, question, test and make decisions about your advertising to improve it.
At the proposal stage, you review the advertising idea. You decide whether it meets your business and marketing objectives. You give creative feedback to improve the idea.
And finally, you should regularly do competitor advertising evaluation. You do this to learn what works and what doesn’t, so you can improve your own advertising.