Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as
How this guide raises your game :-
1. Learn the basics of blogging to start building your online presence.
2. Go through the 8 key steps of how a website works.
3. Understand how to optimise your website’s content, style and functionality.
As per our digital business model guide, 3 key goals drive your digital marketing plan. You want to :-
- reach customers.
- engage customers.
- sell to customers.
Reach is lead by digital media. You get your key message in front of online customers with advertising. But channels like search, social and display limit what and how much you can say. Your message has to work within their ‘rules’.
For example, when and where your message appears. How much time and space you have to land your message. Plus, your message has to fit editorial guidelines and stand out against all the competitor advertising trying to grab your customers’ attention.
If you want to engage customers, you need to persuade them to visit an online space where you have more control over the customer experience. You want to drive customers to your website.