Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply
How this guide raises your game :-
1. Learn how digital media fits into the overall advertising and media plan.
2. Explore the basics of search marketing.
3. Learn how the “in” and “out” of social media fits into your digital business model.
Part of media planning is deciding whether your media style should be broadcast, narrowcast or monocast.
Broadcast channels like TV and outdoor reach mass audiences. They’re good for broad one-way communications.
But in recent years, digital technology has increasingly made monocast media a more affordable and manageable option.