How this guide raises your game :-
- We review free external digital data sources you can use to find insights about your target audience.
- Learn how to set up your internal digital data tools and systems, including your legal and security obligations.
- Find out how to write user stories to define your digital data needs.
As per our digital business model guide, every time a customer interacts with your brand online, you get data. Data underpins all your digital activities. Digital media. Social media. Your website. All your e-Commerce activities. All big sources of data.
You use that data in many ways. It helps you better understand online customer behaviour, for example. It tells you what’s working with customers, and what isn’t. You use it to look for insights, set targets and measure performance.
Digital data shows you the reach and impact of your digital media activity. It shows you the level of engagement customers have with your website and social media content. And it helps you optimise your e-Commerce content and product pages to drive more online sales.
Digital data is a key part of digital marketing. So let’s look at where you find it, and how you use it.