How this guide raises your game
1. See the key free external sources of digital data you can use to generate insights about your target consumers.
2. Learn how to set up digital data on your own platforms including Google Analytics and key legal and security considerations.
3. See examples of data user stories you can use to grow your business
That data has many uses. Use it to boost your understanding of customer online behaviour for example. Use it to set targets and measure performance.
Digital data can help you understand the reach and impact of your digital media activity. You can use it to understand the level of coustomer engagement with your website or social media pages. And you can use the learnings to help drive online sales.
In short, knowing how to use digital data can raise your digital marketing and e-Commerce game to another level.