How this guide raises your game :-
- Explore external digital data sources you can use to find customer insights.
- Learn how to set up your internal digital data systems, including your legal and security obligations.
- Find out how to write user stories to define your digital data needs.
As per our digital business model guide, every time a customer interacts with you online, you get data. Digital media. Social media. Your website. All your e-Commerce activities. Data underpins all your digital activities.
You use that data to understand online customer behaviour. It tells you what’s working and what isn’t. You use it to uncover insights, set targets and measure performance.
Digital data shows you the reach and impact of your digital media. It shows you the engagement customers have with your website and social media. And it helps you optimise your e-Commerce content and product pages to drive more online sales.
It’s clearly important, right? So let’s start with where you go to find it.