How this guide raises your game :-
- Learn the 7 key elements which make up a successful digital business model.
- How to drive reach, engagement and sales objectives though digital.
- Understand the transforming role of technology, data and resources in your digital business model.
‘Digital’ is a broad topic in the business world. In simple terms, it’s how you use technology to achieve your objectives. But dig deeper, and there’s lots of ways ‘digital’ can do that.
Your digital business model and plan helps you work out which activities you need. It helps you work out how everything digital fits together.
It needs to cover customer-facing digital activities. Your digital media to reach customers for example. Your website plan to engage and interact with customers. And of course how you sell online. Do you go through online retailers? Set up your own online store? Or both?
You also need the right set up behind the scenes to make these things happen. The right marketing technology for example. A way to capture digital data and analyse it to find digital insights. And the right resources in terms of people, budget and time. Those all take a lot of planning.
Set up your digital business model correctly and it can transform your business. In this guide, we’ll show you how to do that.