How this guide raises your game
- The seven key elements you need for a successful digital business model.
- How ‘front of house’ digital activities connect to drive reach, engagement and sales for a great customer experience.
- The key ‘back of house’ digital activities like technology, analysis and resources you need to transform your digital business model.
‘Digital’ applies to how you use technology to achieve your business objectives. But ‘digital’ covers many topics. It can be difficult to know where to start. And how to fit it all together.
Digital business objectives
Your digital plan needs to cover digital media so your brand can reach consumers online. You need to work out where your consumers spend time online and how to put your brand in front of them.
But your digital plan also needs to cover how you set up your own website to engage and interact with consumers.
You also obviously need to consider how you will sell online. Do you drive customers to online stores? If so, which ones? And do you also set up your own online store? Your digital plan needs to cover these important choices.
And then to create these experiences for consumers, which technology do you need? Are you clear on the software and processes you need to meet your objectives?
What about all that consumer data that you will generate? How do you carry out analysis on that? What resources such as people, budget and time do you need to manage your digital activities?
And finally how do you set your business up to be transformed enough to succeed in a modern digital world?