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How this guide raises your game :-
- Explore the 7 key components of a successful digital business model.
- Learn about digital reach, engagement and selling.
- Understand how technology, data and resources transform your digital business model.
‘Digital’ is a broad topic in business. In simple terms, it’s about using technology to achieve your objectives. But there are clearly many ways ‘digital’ can do that.
Your digital business model helps you plan which activities you need. It helps you work out how the different parts of digital fit together.
This includes customer-facing activities. For example, your digital media to reach customers. Your website to engage with them. And of course how you’ll sell online. Do you go through online retailers? Set up your own online store? Or use something in-between like marketplaces?
You also need the right back-end set-up. For example, the right marketing technology. A system to capture digital data and analyse it to find digital insights. And the right resources in terms of people, budget and time. All these activities need to be planned.
Set up your digital business model correctly and it transforms your business. This guide will cover all the tools you need to achieve this.