How this guide raises your game
- Understand the role of customer experience development in your digital marketing plan.
- Learn key customer experience development tools, like personas and the journey map.
- Understand how to make customer experience part of the way you do things.
What is Customer Experience?
Customer Experience is a way of doing business that brings together marketing and technology into a single unified skill.
It is a combination of processes, tools and software systems that drive a relentless focus on improvement in consumer interactions. Though not limited to online, it has a heavy digital marketing focus.
As a way to run your business, customer experience is a deliberate focus on the way that customers interact with your brand.
Most businesses would claim that they ‘focus on the customer’. But in reality, often other things get in the way. Or it’s done on a mainly ad-hoc basis.
Customer experience development makes it more likely you’ll keep your focus on the customer.