How this guide raises your game :-
- Learn the key questions you need to answer in your marketing plan.
- Learn the different tools and templates like 4Ps, 7Ps and GAME plans which help you organise and structure your marketing plan.
- Read our top 3 way of working tips to creating a successful marketing plan.
The previous steps of the brand development process are all about planning and preparation.
They make sure you understand customer needs, and have considered where and how to position your brand in the minds of those customers.
But, none of these activities actually drives sales. They’re all about preparation, not activity. You still need to plan what you’re going to do.