How this guide raises your game :-
- Find out the 3 key business questions your marketing plan has to answer.
- Learn how tools like the marketing mix and GAME plans help you structure and share your marketing plan.
- Improve the process you use to build and action your marketing plan.
The marketing plan is where you get more specific about what you’re going to do with your brand.
Following the brand development process, you’ll have gathered lots of market research and insights. You’ll have segmented the market, decided which target audience to go after, and defined your positioning as part of the overall segmentation, targeting and positioning process. And you’ll have your brand identity ready to go.
But all of these, happen inside your business. And for them to have any impact, you now need to write a marketing plan to show how you’ll bring them to life outside your business. It’s how you turn all your internal ideas into external activation that customers experience.