How this guide raises your game :-
- How to identify growth opportunities for marketing innovation.
- Explore marketing innovation process options to move from ideas to launches.
- Ideas on how to manage marketing innovations once they’ve launched.
It usually runs in parallel with managing existing products and customers. It’s a way to grow your business by meeting customer needs in new ways.
Marketing innovation’s key roles are to :-
- Identify growth opportunities.
- Set up processes to create and launch new products.
- Manage the launch and post-launch marketing plan.