How this guide raises your game
- Understand the value brands add to your business.
- Understand 5 key steps in the brand development process.
- Learn key tips on how to manage the brand development process.
The dictionary definition of a brand is simple.
‘A type of product manufactured by a company under a particular name’.
But ask most marketers and they will tell you this definition is too simplistic. The name of the brand is clearly important. But there are many more factors to consider when you create and manage your brand.