How this guide raises your game :-
- Explore the 2 main approaches to building an online store strategy.
- Understand the value of doing an external analysis and internal capability review.
- Learn how your strategy shapes your goal, business case and activation plan.
To create a successful online store, you must create a clear strategy for it. This sets out what you want to achieve and what you’ll do to achieve it.
In e-Commerce, it normally happens in one of two ways.
However, other channels where you have more control (but more complexity) usually require more thought and planning.
A “full” approach to building an online store strategy has clear milestones to hit before you launch. eg. defining your goal, identifying your target audience, building your capabilities, creating your launch and post-launch plan. It takes longer, but you’re better prepared when you launch.