How this guide raises your game.
- Understand the fast and the full approach to online store strategy, and decide which one works best for your store.
- The key elements to consider in an external analysis and an internal capability plan.
- How to pull your strategy together so that it drives the goal, the business case and your plan.
There are many different ways to set up an online store.
You can choose to piggyback on someone else’s e-Commerce operation, such as selling through marketplaces or Print on Demand.
Or, you can set up a full e-Commerce D2C operation, where you manage every step of the e-Commerce experience.
You have many options to choose from, and many decisions to make.
You need an online store strategy.
This doesn’t guarantee success. But it makes it far more likely you’ll succeed than if you don’t have a strategy.