How this guide raises your game.
- Ways to identify the total potential audience for your online store and to forecast what your share of that audience should be.
- A walk through an online store Profit and Loss, so you understand likely costs and how to keep track of your online store performance.
- Learn the importance of planning for the post-launch phase, and our thoughts on how to scale up online stores.
If you choose to take the “full” strategic planning route for your online store, rather than going “fast” to sell online, an important step is to define your business model.
You need to answer questions like who is the store for? What will you actually do to meet their needs? How will you keep it going? And, will you actually make any profit?
So, let’s start to answer these questions by looking at the e-Commerce planning process.