How this guide raises your game.
- Focus on the key marketing activities which drive better connections with online shoppers for your store.
- Learn the key commercial measures and systems to set business goals and track performance.
- The importance of controlling your business by working with the right people and establishing processes and routines.
When you are responsible for managing an online store, you need to bring together different types of activities for your business to run smoothly and grow. You can group these different types of activities into three key areas.
Then, as a commercial operation, there are those activities which relate to managing the profit and loss for your online store. It’s an important skill to know how to maximise income for example. And equally as important to know where and how to minimise costs to drive profitability.
And finally, managing an online store also means putting control mechanisms in place. This means you need to set up teams and find the right people to work with. And, you need to look for processes and routines which can automate your operations.
Let’s look at each of these areas more closely.