How this guide raises your game.
- Focus on the key marketing activities which drive better connections with online shoppers for your store.
- Learn the key commercial measures and systems to set business goals and track performance.
- The importance of controlling your business by working with the right people and establishing processes and routines.
You need to bring together different types of skills and activities when you’re managing an online store.
Once you get past the initial e-Commerce post-launch issues, the operational challenges fall into three groups.
Then, how the commercial side works. Your pricing and price discounting for example. What you do to manage the profit and loss for your online store. You need to learn how to maximise income and minimise costs.
And finally, managing an online store also means putting control mechanisms in place. You set up teams and find the right people to work with for example. You create processes and routines to help your operations run smoothly.