Why read this? : Choosing which Print on Demand supplier best meets your needs is hard. We share the list we went through when we set up our online T-shirt store. Learn why we picked the platforms we did, and why others weren’t such a good fit. Read this for ideas on how to choose your Print on Demand supplier.
We’ve continued to roll-out some new designs. And we spent a bit of time improving the front-end of the shop itself.
It’s now set up via WooCommerce and WordPress, so we control the look and feel. It’s only the back-end that still links to Print on Demand suppliers. And we’ve got plans on how to improve that bit too.
But other parts of our business have taken a bigger priority recently, so our shop is in a bit of a “good enough for now” holding pattern.
We do have a plan to take the shop on to another level, but it’s still a little way off.
For many businesses, these POD suppliers are an important e-Commerce channel opportunity. You should review this channel opportunity for your business as part of your e-Commerce planning. Any business with a strong brand can make more money by selling branded merchandise.
This channel gives you innovative and relatively risk free ways to grow your brand identity and to generate new sources of sales.
Saying that, it’s not easy. You still need to build e-Commerce capability to use it as a channel to sell.
Part of that capability is choosing a supplier. We dug out our research from last year into the many Print on Demand supplier options out there. This article is for anyone currently looking at at Print on Demand suppliers for their business.
Firstly, it’s surprising there are so many Print on Demand suppliers out there. And in fact, we’re pretty sure we haven’t got all of them here. But when you research Print on Demand suppliers, you have to draw a line somewhere. And these 11 suppliers give you a pretty decent “long list” of options.
We currently work with four of these Print on Demand suppliers. So, let’s look at those first and we’ll share why we chose them, and what it’s like to work with them.
We first came across Redbubble because they’re originally Australian, and we’re based in Australia. Though they still have offices here, it does seem they’re much more of a US / European – centric business these days, with products mainly shipped out of those countries.
We picked them because we liked the creative style the site has. Also, the margin they offered on sales was relatively generous compared to some competitors at around 20% of the RSP (though you can adjust it).
Their system to upload images and create mock-ups is relatively user-friendly.
There are a few quirks to the system, like the ability to influence what colours appear by default when you set your store-front up for shoppers to browse. But that aside, it’s easy to work with.
Its shipping within the US is relatively fast and cheap – so, on at $30 T-shirt, around US$6.50 to be delivered in 10-14 days with express options from around US$12.
But when you want to ship overseas, boy does it get expensive. The same T-shirt would be AUD$32.15 for delivery on top of the $30 cost though it would arrive in a similar time frame to the US orders. The express options only add a few more dollars to arrive about 3 days earlier.
So, overall good if you want to sell in the US. But, a struggle if you want to sell in Australia, as your designs would have to be super appealing to justify the extra delivery cost.
Spreadshirt was the one that we chose first, and overall, it’s on a par with Redbubble.
The creative feel of the site is appealing, the margin they offer is also around the 20% mark and their systems to upload and “design” your shop are probably the best of all the Print on Demand suppliers.
We particularly like the fact you could essentially “paste” your Spreadshirt shop directly into your WordPress site using an API.
This makes it looks like the shopfront is part of your site rather than part of the Spreadshirt site. This gives you some more control over what your target audience sees. That’s a good thing.
On the less positive side, like Redbubble, it’s much better for US orders as that’s where they ship from. For Australian orders, there is at least a much cheaper international shipping option at $8.50 for a T-shirt. But, the delivery date goes back to 2-4 weeks from the date of the order. And their express option to get delivery in 10-14 days is a frankly ridiculous $55.
They do at least have a local Australian office to contact on shipping enquiries, but they don’t deliver from Australia. That’s not so good, if you’re in Australia.
Zazzle was in our second tier of choices to work with. It offers a broader range of Print on Demand goods. T-shirts are only part of what they do. And their margins are less than Redbubble and Spreadshirt.
Zazzle’s user interface and design also isn’t as easy to use as Redbubble or Spreadshirt. Not impossible by any means, but definitely more fiddly to use.
It’s also much harder to integrate the site into your own site, as it’s definitely much more of a marketplace business model.
Nonetheless, their delivery options to Australia were competitive. An $7.50 option for 10-18 days delivery, a $12 option for 6-9 days and $23.75 for 3-5 business days. From a pure order to delivery point of view, they do have an edge on Redbubble and Spreadshirt.
Similarly to Zazzle, Society6 offers a wider range of merchandise. It has a much more “artistic” focus. Again, its margins were lower than Redbubble or Spreadshirt. And the user interface to upload and manage designs and your “shop” is fiddly. Not impossible, but definitely fiddly.
Australian shipping is cheap but slow. There’s a flat $5 on a standard T-shirt, but the delivery window is 2-4 days to manufacture and 10-20 business days to deliver, with no express or tracking options.
Our judgement on the Print on Demand suppliers we use
For US-based activity, Redbubble and Spreadshirt offer the best systems to design and set-up your Print on Demand goods. Their order to delivery options are good for that market.
But for Australia-based online shopping, their delivery systems aren’t great.
Zazzle and Society 6 give you the options to put your designs on far more different types of merchandise. And their delivery options to Australia, while not exactly fast, are at least good value.
But be prepared to work with much more fiddly systems to set your design and shops up.
What other Print on Demand Suppliers did we consider?
So, here’s a quick look at other options.
In some cases, we signed up with these vendors to create accounts. But, for various reasons we chose to not go further than that with them.
So, this isn’t a review of using them, more our initial impressions and why we don’t currently use them.
In no particular order …
From our notes, it seems the real focus for Bonfire is on charity and community based selling. And you have to commit to set sales goals for what you sell.
Given that the four companies we reviewed above don’t expect you to make a volume selling commitment (they print on demand), you’d only go with these guys if you were confident about how much you’d sell.
Not great for anyone starting out with Print on Demand suppliers as one of the advantages is no stock holding commitment.
We are on the TeeSpring mailing list, but that’s about as far as we got with these guys, because like Bonfire, you needed to set and meet a sales commitment with them. Their delivery options also seemed slightly slower than competitors. And their user experience to set-up and upload designs was pretty painful.
Teepublic did at least seem to offer good margins, from around 11% to 30%, and we got as far as setting up an account with them. Though if you do search it out, you’ll find there’s only currently two (not great) products to choose from.
We found the upload and usability of the site not great. And it didn’t really add or differentiate from the four Print on Demand suppliers we currently go with.
In addition, they frequently run major price promotions (like 50% off). So those attractive margins aren’t quite as great when your dollars earned per item sold drops by the promotion %. (also check out our article on whether price discounts are a good or bad idea).
Again, we have an account with Threadless. We’re on their mailing list and they seem to offer decent margins. But, like Teepublic they run very deep price promotions. So, even a quick look today has all tees at $18 for example.
That might be good for shoppers, but it’s not great for earning designer fees.
Their upload system was also quite challenging, so much so that we started it, but then never went back to finish it. That’s not a great sign. You want a system that’s easy to use.
Although the fact, the guy they use poses with a BMW in front of a flash house gives off all the wrong vibes about this supplier. The training video was OK incidentally, once you get past the first impression.
And it was OK to load up designs.
But there’s no real shop set-up or integration of your designs to your website. So, it’s very much a marketplace to promote your designs and not much more.
We ended up parking this one.
Teefury and Designed By Humans
You submit your artwork to them, and they only publish and sell the best ones.
From a shopper point of view, this does raise the quality level of designs you can buy. But it does mean you have no control over your designs. You are effectively handing over your design to someone else to sell.
Printful was also a little different as it’s more of a back-end connectivity platform for Print on Demand suppliers. You need to set up the front-end of your store and then connect it to one of their print suppliers. At the time, we thought it was too complicated, so parked it.
We’ve never gone back, but it’s one we’re going to reconsider for the future.
It’s also worth checking out Best Fulfill’s review of Printful (along with 14 other Print on Demand suppliers we’ve not covered here) to find it more.
Conclusion - Print on Demand for Australia
So, what’s our conclusion after looking at all these Print on Demand suppliers?
For us, the real challenge is there are so many options, you can’t work with them all.
You need to factor in what matters to you and to your customers. There’s a combination of usability and design flexibility, plus back-end shipping logistics and costs that you need to work out.
It’s a process of trial and error to find the right Print Demand supplier.
We’d say, we’ve yet to find the single Print on Demand supplier who nails every point. But, for where our business is now, the 4 we work with are probably still the right ones.
If and when something changes with that, we’ll let you know.