We like to share the thinking behind our designs. So here are the design notes for On Sundays I rest Dec 2019 for your interest.
On Sundays I rest
- The image was inspired by a visit to the Barossa Valley in South Australia a few years ago. We did a day’s vineyard tour, and to be polite (obviously), we ended up with a good collection of wine bought at the cellar door
- We love the variety in wine labelling. So this was an opportunity for us to create a different wine design for each day.
- The symbols on each day of the week relate to the meaning of each day’s name. So Monday comes from “Moon” day, hence a moon symbol on the label. Thursday comes from “Thor’s” day – the god of lightning and thunder, so a lightning bolt and so on.
- There is also some thought behind the colours of the labels, as they’re 6 of the 7 rainbow colours in order – red, orange, yellow, green, blue, indigo
- We replaced violet with gold for Sunday, as it’s hard to distinguish between indigo and violet.
On Sundays I rest
- The same design, but replaces Gin and Tonic with Mojitos, as we felt that was a good fit with the design’s overall tone.
- Also Gin and Tonic, we felt, was fairly ‘neutral’ in terms of the energy of the drinking occasions. So, we wanted to add in a drink that felt more energetic and would appeal to younger T-shirt buyers.
On Sundays I rest
- We included Old-fashioned as we felt that was a good fit with the overall tone of the design
- Also, similar to the comment on the Mojitos design, we felt Gin and Tonic was fairly ‘neutral’ in terms of the energy of the drinking occasions, so wanted to add in a drink that felt less energetic and with more appeal to older T-shirt buyers.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
