We like to share the thinking behind our design so here are the design notes for Mumjuggling and Dadjuggling Dec 2019 for your interest.
Mumjuggling
- We chose the name mumjuggling because our market research with mums told us they felt they spent a lot of time juggling priorities.
- We chose the order of the text in the balls left to right based on what most mums would prioritise as important in their lives. Some balls are the same for dads, but some are quite different.
- We used a ‘mask layer’ to create the text behind the silhouetted juggler. This is common in T-shirt design, but this was the Three-Brains design to use it.
- There’s also a gradient added to the balls and a warp in the text to create more of a 3D effect.
- We originally had the ‘mumjuggling’ text above the design, but we think it works better below.
- The little love heart on the letter ‘i’ is there to show some love for mums.
- We chose the red and magenta colours based on how the design would work with certain T-shirt colours.
Dadjuggling
- We chose the order of the text in the balls left to right based on what most dads would prioritise as important in their lives. This may not be what everyone else thinks.
- We used a ‘mask layer’ to create the text behind the silhouetted juggler. This is common in T-shirt design, but this was only our second Three-Brains design to use it.
- There’s also a gradient added to the balls and a warp in the text to create more of a 3D effect.
- We originally had the ‘dad juggling’ text above the design, but we think it works better below.
- The little love heart on the letter ‘i’ is there to show some love for dads.
- We chose the blue colours based on how we thought the design would work with certain T-shirt colours.
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