Keep calm and have a beer …
- Started from the much more complicated design “About time for a beer”.
- We kept the Australian colours but stripped out the red completely so only 2 colours rather than 3.
- The Australian Coat of Arms appears to have quite complex copyright and usage restrictions so we erred on the side of caution and did not use or copy it.
- However, we have kept the ‘spirit’ of the Aussie coat of arms but using the ostrich, the kangaroo and stars elements.
- We added a little beer glass bump to the exclamation mark – we’re not sure if everyone will spot it though.
- We also did a gold -> white transition on the block that sits behind the word beer so it looks a little like beer with a frothy head. Kinda.
- Overall, it’s a much simpler and stronger design for a T-shirt with 15 words cut down to 6 and the removal of the flag, the beer and the ‘post it’s’ making it much simpler.
About time for a beer …
- As we are based in Australia, we felt we should have some Australian-base themes in our portfolio.
- Aussies are well-know for enjoying a cold beer in such a hot climate
- The colours are the Green and Gold colours commonly associated with Australia. These derive from the national flower of Australia (the Golden Wattle)
- The colour references are Green (#00843D) and Gold (#FFCD00)
- Raleway and Phosphate are the fonts used above the flag graphic – both are Sans Serif fonts, with Noteworthy being used on the yellow boxes below which is a script font.
- The beer glass has an added “Glass” effect imported from Adobe Illustrator
- We used Aussie terms (brekkie / arvo) and ‘breaks’ in the day when Aussies eat and drink to show the best place for ‘beer’ time to fit in
- We left the ? open because who knows what comes next after a beer.