Design Notes - Keep calm and have a beer - Jan 20

Started from the much more complicated design “About time for a beer”.
We kept the Australian colours but stripped out the red completely so only 2 colours rather than 3.
The Australian Coat of Arms appears to have quite complex copyright and usage restrictions so we erred on the side of caution and did not use or copy it.
However, we have kept the ‘spirit’ of the Aussie coat of arms but using the ostrich, the kangaroo and stars elements.
We added a little beer glass bump to the exclamation mark – we’re not sure if everyone will spot it though.
We also did a gold -> white transition on the block that sits behind the word beer so it looks a little like beer with a frothy head. Kinda.
Overall, it’s a much simpler and stronger design for a T-shirt with 15 words cut down to 6 and the removal of the flag, the beer and the ‘post it’s’ making it much simpler.

As we are based in Australia, we felt we should have some Australian-base themes in our portfolio.
Aussies are well-know for enjoying a cold beer in such a hot climate
The colours are the Green and Gold colours commonly associated with Australia. These derive from the national flower of Australia (the Golden Wattle)
The colour references are Green (#00843D) and Gold (#FFCD00)
Raleway and Phosphate are the fonts used above the flag graphic – both are Sans Serif fonts, with Noteworthy being used on the yellow boxes below which is a script font.
The beer glass has an added “Glass” effect imported from Adobe Illustrator
We used Aussie terms (brekkie / arvo) and ‘breaks’ in the day when Aussies eat and drink to show the best place for ‘beer’ time to fit in
We left the ? open because who knows what comes next after a beer.

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