Gincredible …

• The idea of Gincredible started because gin and tonic is very popular in the Three-Brains ‘house’. 
• We also did some market research to confirm it’s a drink that has gained in popularity in recent years.
• We liked the word play of combining Gin and incredible to create a new word – this sort of word play feels on brand for us.
• The recipe is a standard one – apart from adding friends, which was our own touch.
• We tested some new fonts here – Athelas is a nice Serif font in the headline, and Myriad Pro a sans serif font for the body copy. We think these combine in a well balanced way. 
• The green colour used is called Jet (#8fb821). It has a great fresh look that is in keeping with the slice of lime in the cocktail.
• We tried adding ice to the glass, but soon realised that would be tricky to illustrate. So we kept it simple. The lime slice and the bubbles give the image enough of an ice-cold gin and tonic impression. Or a nice cold gin and tonic if you prefer to read it that way. 
• By keeping this design to one headline, one visual icon and a few short lines of text, we think this design has great stand-out. Especially on a black background.