How this guide raises your game :-
- Define the role of search and SEO writing for marketing.
- Research customer needs based on search behaviour for writing topic ideas.
- How to write and publish website content in an SEO-friendly way.
The target audience is who the writing is for. A group of people whose attitude or behaviour you want to influence. You want them to think, feel or do something different based on the writing.
The objective is what you want this change to be, and how many of the target audience you want to influence. So, it’s key you consider the reach of your writing, as well as the message itself.
Reaching a target audience usually means using push or pull digital media to make people aware of the content.