How this guide raises your game.
- Define the role of search and SEO writing for marketing.
- Research consumer needs and writing topic ideas based on search behaviour.
- Write and publish content on your website in a way that’s SEO friendly.
The target audience is who the writing is for. It’s a group of people you want to change their attitude or behaviour. You want them to think, feel or do something different based on the writing.
But the objective then normally relates to how many of the target audience change their attitude or behaviour. And this means you needs to consider the reach of the writing, as well as the message.
To reach a target audience, you usually need to use push or pull digital media to make people aware that the content even exists.