How this guide raises your game :-
- Understand how context influences the way you write sales copy.
- Learn the differences between factual and emotional sales copy writing.
- Read about key psychological triggers which boost the impact of your sales copy.
Sales copy writing sits at the sharp end of business writing. It’s where you persuade customers to buy.
Your advertising copy, your blogging and SEO writing all move customers down the customer experience journey towards a sale. They drive awareness, build consideration and generally “warm” customers up to think about buying.
But your sales copy closes the deal. It persuades customer to buy. And makes them feel good about doing so.
The key goal of sales copy is to move customers from consideration to trial. You want them to buy. Sales copy must drive action!