How this guide raises your game :-
- Understand the role of context in writing sales copy.
- Learn where and when to use facts and emotions in sales copy.
- Read about key psychological triggers which boost the impact of your sales copy.
Writing sales copy sits at the sharp end of business writing.
But your sales copy drives trial. It closes the deal. It persuades customers to act. To buy. Sales copy convinces them that buying your product will meet their needs.
As David Garfinkel puts it in Breakthrough Copywriting, sales copy is something you do for the customer, not to them. (See our books about writing article for more on this). It’s about helping them make the right decision.