How this guide raises your game :-
1. Understand why and how to use business writing to support your brand identity, brand activation and customer experience.
2. Learn how to use purpose and structure to improve your business writing.
3. Follow the process of drafting and editing to sharpen up your business writing.
Business writing is written for a clear purpose. It’s to help persuade customers to engage with, and buy your brand.
Learning how to create, commission and create business writing which speaks for your brand is an important skill in bringing your brand to life.
Great writing helps your brand stand out. It improves how you interact with customers. And done well, it influences customers to buy your brand.
Which is what you want, right?
So read on to learn how to make your business writing work harder across key parts of your marketing activity where you talk to customers.
We’ll show how to build purpose and structure into your business writing to make it sharper and smarter.
And we close with a walk-through of the business writing process, with a focus on drafting and editing.