How this guide raises your game.
1. Where advertising copy fits into the advertising development process.
2. The key steps of the advertising copywriting process.
3. Learn how best to create, edit and integrate your advertising copy.
Advertising can make your target audience aware of your brand. It can influence them to consider and engage with your brand. And finally, and perhaps most importantly, it can persuade them to buy your brand.
The words and writing that sit behind the advertising are a big part of this awareness, influence and persuasion process. Writing for advertising purposes even has its own name – copywriting. Advertising copywriting is a key creative and communication skill that you can use to grow your brand and sales.
In this guide, we cover the three key steps that sit behind the process of creating great advertising copy. Those are context, creation and crafting.
But first, let’s look at where advertising copy sits within the advertising development process.