How this guide raises your game :-
1. Understand where advertising copy fits into the advertising development process.
2. A step-by-step walkthrough of the advertising copywriting process.
3. Learn how to create, edit and integrate your advertising copy.
You use it to gets your brand and its key messages in front of your target audience. It usually help you achieve one or more these objectives :-
- make your audience aware of your brand.
- influence those customers to consider your brand.
- persuade them to try your brand.
The words you use in your advert play a big role in achieving those objectives. Word are so important in advertising, the skill behind it even has its own name – copywriting.
In this guide, we look at where advertising copy fits in (context), and how you use it (creation and crafting).
The best place to start is to look at the overall advertising development process.