Why read this? : We look at Adobe alternatives you can use to meet your graphic design needs. Learn which tools you are best for illustrations, editing photos and publishing documents. We also cover online options aimed at beginners and casual users. Read this to learn which Adobe alternatives best meet your needs.
Graphic design supports many parts of your marketing and e-Commerce activities. It helps you create logos and icons, and provides much of the visual impact in your advertising and sales promotion materials.
Most graphic design work you’ll need will fall into one of 3 areas :-
If you’re doing the work yourself, you need to pick the right graphic design tool to do each type of job.
Adobe is the most popular choice in graphic design tools. You can use their suite of Illustrator, Photoshop and InDesign to meet all your needs. These are advanced level tools, which offer a high level of features and benefits, and which also integrate easily with each other. They set the standard in the market.
But they’re not cheap. Each package is around $30/month. You can get all of them (and more) with Adobe’s Creative Cloud license, but that’s a not insignificant $80/month.
So not every graphic designer uses them. There are alternatives to Adobe which are cheaper, and don’t lock you into a monthly subscription like Adobe does. Many claim to deliver the same quality of experience as Adobe, and depending on your needs, some of them can be faster and easier to use.
Cost of Adobe alternatives
Cost vary wildly when it comes to Adobe alternatives. Some tools are free, but have less features and benefits, or are clunkier to use. Some match features and benefits with Adobe, but come with similar expensive subscriptions. Many fall somewhere in between these 2 ends of the cost spectrum.
(Note – costs quoted here are at the time of writing. These may change over time).
How much you choose to pay depends on how often you plan to use the tool, and how sophisticated your design needs are. It’s generally better to start out with the free options to test out your needs. You then trade up to more advanced options as your needs get more sophisticated.
If you’ve looked at Abode and don’t fancy that monthly cost though, a good first alternative to look at would be Affinity, which is Adobe’s most direct competitor.
Affinity - Adobe’s closest competitor
Cost and usage : $85 one-off for each platform – Mac and PC / $31 one-off for iPad only version.
Affinity Design focusses on illustrations. Affinity Photo on editing photography. And Affinity Publisher on publishing documents. The names kinds give away what they do, right?
Affinity’s mains selling point is it offers similar levels of graphic design sophistication to Adobe, but without the subscription. You pay once and it’s your’s forever. It’s very popular with users looking for an alternative to paying Adobe’s expensive fees.
Affinity programs works on Windows, Mac and iPad.
Professional illustrators also use it to do concept art, UI designs and create mock-ups.
It’s fast, customisable, easy to use and promotes itself as having an impressive feature list.
Examples uses would include :-
You use Affinity Publisher to create and publish multi-page documents. For example, if you want to create books, brochures, leaflet or magazines.
It’s a direct competitor for Adobe Indesign.
It lets you combine images, graphics and text in professional looking layouts, and prepare them for print. This would include, for example, setting margins, bleed areas and CMYK colour setting.
You set up templates and frames and use these to fine tune the different publishing elements.
It integrates with the other Affinity tools and most standard graphic design file formats. That gives you lots of control over your published documents.
More specific graphic design options
Adobe and Affinity work best as overall packages. They’re most useful when you have a wide range of different graphic design needs.
But sometimes you only have a specific and more simple need. Adobe and Affinity might be too big, or too expensive for your needs.
Cost and usage : Free – Mac and PC.
Inkscape is an open source tool, which you can use to create vector graphics for illustrations and other types of digital art design work.
It does similar tasks to Adobe Illustrator and Affinity Design. You use it to create basic shapes, symbols, icons and other digitally drawn design elements.
It’s available via the Inkscape website.
It doesn’t quite have the same design polish its paid competitors. But it’s free. And its’s surprisingly capable once you get to grips with the user interface. Most basic graphic design jobs, you can match what Illustrate and Designer do.
If you don’t want to pay for a tool to do illustrations, it’s a great place to start. It takes a little time to learn how it works. But once you learn it. you can use it to do many different types of illustration design work.
Cost and usage : $15 one-off – iPad / $8 one-off – iPhone.
Procreate is an iPad based design package. Its key selling message is it works as a complete art studio for artists and designers.
It tells you, you can use it to create “expressive sketches, rich paintings, gorgeous illustrations and beautiful animations”.
Of course, you still need graphic design skills to actually do those things using this tool.
Procreate has a wide range of design features. You can choose from over 200 brushes for example. It also has great technical features like colour control and touch control.
This touch control is part of what makes it so popular. You use the iPad pencil and your fingers to create and move elements around the screen. It feels like a more artistic experience than using a mouse and keyboard.
Cost and usage : All annual subscriptions for Mac and PC. $91/year for Corel Vector, $640/year for Standard, $599/year of Graphics Suite or $1,099 for one-off purchase.
Corel’s another well known-name in graph design software. It has 3 main packages :-
- Corel Vector – “an easy to use web-based vector app for design hobbyists and aspiring pros”.
- Corel iDraw Standard – “for graphics enthusiasts and home businesses to satisfy all their design needs”.
- Corel iDraw Graphics Suite – “a fully featured subscription suite of graphics applications for designers who demand the latest and greatest”.
They also offer more specialist and technical design tools e.g. for people who need to do CAD designs.
CoreliDraw is a direct competitor to Adobe Illustrator and Affinity Design with an extensive list of features and capabilities. Similar to Adobe, it’s sold on a subscription basis. The entry level Vector program is $91/year, while the advanced more advanced iDraw is $640/year.
Graphic design and photo editing
Your needs for graphic design and photography often overlap. They’re 2 key components of your visual design work, and often need to join together.
Most photo editing platforms let you add or edit text and shapes to your photos.
Cost and usage : Free – Mac and PC.
Gimp is an open source program, available at the GIMP website.
It has a large range of photo editing options. It’s good if you only have occasional photo editing needs because it’s free.
You can play around with what it does and see if it meets your needs. You then only go with one of the paid options if you need more advanced features.
Its user interface is quite complex. Plus it doesn’t do too much beyond photography editing. Creating and adding shapes is fiddly, for example.
Because it has less features than Photoshop, it takes up less memory space on your computer. Do note however, GIMP is mainly for online photo editing. It struggles with colour options outside the standard RGB screen system, like CMYK for printing for example.
Cost and usage : Free – PC, iPhone, Android.
Snapseed is an app-based platform which offers a wide range of photo editing features.
For example, you can use it to do masking and colour contrast. It also has a range of advance filters which can make your images really pop on screen.
It’s mainly designed to be used on mobile devices for people who need to edit photos on the go.
You can use its templates to add text and some basic designs to your photos.
Do note that you can’t directly add lines and shapes, though you can do this afterwards with other tools on your phone.
It’s best used for quick and easy photo editing tasks you need to do from your phone.
Other related photo editing tools
Of course, many other programs and packages also come with in-built photo editing capabilities. Most social media platforms which can host photography (notably Facebook and Instagram) let you edit photos directly. You can crop, change filters and add text and basic shapes for example.
There are also more specialist photography related tools for specific technical jobs you may need to do. For example, Icons8 which upscales images without losing resolution quality.
You normally only use the photo editing on these tools because you’re already using that platform to do something else. It’s their convenience which makes them useful, not necessarily their technical capability.
Graphic Design and Publishing
In graphic design, publishing is usually a more specialised area. That’s why most of the Adobe alternatives for publishing are paid tools, aimed at professional designers.
You use them to create marketing materials like posters, books, catalogues and magazines. Basically, anything with complex layouts or multiple pages, or which needs to go to print.
Cost and usage : Mac and OS. Free trial version / Personal version – $179 / Commercial version – $549.
Viva are a German based software business who offers a wide range of advanced publishing tools.
Their main product is VivaDesigner which focuses on improving publishing layouts, and supporting professional designers and businesses.
It works best if your publishing needs involve complex layouts and multiple contributors.
It’s as much a workflow, process and collaboration tool as it is a design tool.
Viva is a good option for those with more specialised and technical needs, but may well be overpowered for the casual user’s needs.
Cost and usage : Subscription – $15 / month.
Xara are another company who offer multiple graphic design platforms for publishing.
But their main product is Xara Designer Pro+ which helps you create printed materials. You use it to create business cards, flyers, posters and brochures, for example.
It comes with many customisable templates, and lets you create and edit text, layouts and other graphic design elements.
It can export to pdf/x, and also works with different colour options such as CMYK and Pantone if you need to physically print materials.
It’s mainly aimed at beginners and occasional users, so it doesn’t offer the same range of technical features as Indesign. But can be a useful Adobe alternative for those with only occasional publishing needs.
Cost and usage : Annual subscription – $259/year
Quark has been around a long time in desktop publishing, first appearing in 1987.
It claims to offer “power, speed and reliably for print and digital design jobs”.
Technical features include native-object conversion, conditional styles, synchronized content and automatic backups to improve workflows.
It’s aimed at professional and business users.
Quark can also handle some illustration and photo editing tasks as part of its overall publishing capabilities.
All-round graphic design tools for beginners
Graphic design has become more accessible for casual users in the last 10 years with the arrival of new one graphic design platforms.
These all-round packages come with lots of pre-set graphic design templates. Beginners can easily click, drag and edit these to create professional looking graphic designs. The templates are usually based on good design principles, like alignment and contrast. That means causal users can make relatively polished, professional looking designs without being full-on designers.
You can usually change some, but not all parts of the design. For example, it’s usually easy to add your own text, play around with the photography and adjust the colour palette. These adjustments help you personalise your design and stop it looking generic. This is great if your graphic design needs are relatively low-key. Social media posts and internal presentations for example.
Advantages of all-rounder tools
The main advantage of these tools is they’re quick and easy to use, and are often free.
However, most of them run on a freemium model. You get the basic tool for free, but you need to pay for more advanced features. That does mean you’lll get a lot of adverts, prompts and offers to upgrade to the “Pro” paid versions when you use the basic free model.
It’s a small price to pay for these “free” Adobe alternatives. Some people might find the constant selling messages annoying after a while, though.
For those new to graphic design, or with simple needs, these all-rounder packages are a good place to practice and experiment. You upgrade to something better when you find you more more features or your needs get more complex.
Disadvantages of all-rounder tools
The main disadvantage to these tools is your designs will lack uniqueness and originality.
Everyone starts from the same set of templates. So you’ll end up with a design which is an edited version of something already out there.
It’s your call, how much this matters to you. In smaller businesses and for casual needs, that’s probably fine. But for higher profile projects, the generic nature of the designs means these Adobe alternatives may not be the best option.
You also need to check the usage and licensing terms on each platform.
There can often be limits to where and how you can use the designs. For example, adapting the designs to use on Print on Demand merchandise is usually prohibited.
Cost and usage : Free, or $165/year for Pro version.
Canva was set up in 2012 in Australia, as a tool to make graphic design simpler for casual users.
Its online platform gives you an easy way to produce your own graphic designs.
The main areas we see people using it are for social media posts and presentations.
It’s also good for designing common Point Of Sale items like business cards, posters and flyers.
It makes it easy by offering a wide range of editable templates created by professional designers.
People with little graphic design knowledge can easily adjust these to make them fit their needs.
So, for example, it only took us a few minutes to create these mock-up designs you can see here.
The left hand design would probably be a social media post. (adding the right message, obviously).
You can also add video and icons to the image as per the middle version here.
However, you often find with Canva, many of the better images and icons you want are in the paid, rather than free version.
Cost and usage : Online usage. Free or USD$10/month for Pro version.
Vista Create offers a very similar service to Canva.
The free version gives you access to 75K+ design elements, 1M+ photos, videos and vectors, and other design elements.
Upgrade to the Pro option and you get lots of extra features above and beyond the starter options. This includes access to 70M+ photos, videos and vectors, unlimited storage and additional technical features.
Its focus is on helping you “quickly create content for social media, blogs, marketing, advertising, and much more without professional design skills”.
Cost and usage : Online usage. Free, or Pro+ at $6.75/month, or Business at $13.25/month.
Desygner is another all-rounder competitor. It offers a wide range of customisable templates. These cover both business uses e.g. logos, business cards and flyers as well as personal uses e.g. greeting cards, invitations and CVs.
It gives you access to free stock images, lets you resize images online and remove backgrounds as well as other more advanced features.
Cost and usage : Online usage. Free or Pro version is $4.90/month.
The last of the Adobe alternatives we’ll mention is Pixlr. It has 3 main options :-
We haven’t use this tool yet. But the specific focus on social media and e-Commerce usage with Photomash Studio makes it interesting, if that’s where your needs lie.
Conclusion - Adobe alternatives
With this list of the main Adobe alternatives, it’s clear you have lot of choice when it comes to graphic design tools.
To work out which one is right for you, you start by defining what type of design work you need. Different tools are good at different things.
You also need to consider how much you want to spend and how often you plan to use the tool (e.g. for one-off vs regular usage, for personal or business / team use).
There are free or cheap tools in each key area (illustrations, photo editing, publishing). It’s usually best to start with these. You may find they’re enough to meet most of your graphic design needs.
It’s only as your skills grow, or your needs get more complex that you need to look at the more sophisticated (but expensive) Adobe alternatives.