How this guide raises your game :-
- Learn where typography has an impact on marketing.
- Make better decisions about marketing typography by learning key definitions and theories.
- How psychology plays a role in typography and what that means for marketing.
Typography is the art of making the written word easy to read, understandable and visually appealing.
It has a long history tied in to the skill of printing. Printing required the arrangement of letters and symbols on the page. To most people, typography conveys images of printing presses and old men in overalls setting blocks of metal together to roll out the day’s news.
These days, with the rapid growth in word processing, graphic design tools and high quality, low cost printing, the metal presses are mostly gone. But typography as an art and a skill has never been so accessible.
And yet, most people never take the time to understand the basic concepts behind typography.
Learning and using typography, can create make a big marketing impact without a lot of effort.