Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the
How this guide raises your game :-
- Learn the role of typography in marketing.
- Make better decisions about marketing typography by learning key definitions and theories.
- Explore typography psychology and what it means for marketing.
Typography is the art of making the written word readable, understandable and visually appealing.
It has a long history as part of the skill of printing, specifically arranging letters and symbols on the page. To many people, typography conveys images of printing presses and setting blocks of metal together to roll out the day’s news.
These days, with the rapid growth in word processing, graphic design tools and high-quality, low-cost printing, the metal presses are mostly gone. But typography as an art and a skill remains a key part of graphic design.
This guide explores how to use the basic concepts of typography to improve your marketing impact. We’ll start with where you use it.