How this guide raises your game.
- Learn which areas of marketing can be improved when you know more about typography.
- Understand key definitions and theories so you can make better decisions on marketing typography.
- How psychology plays a role in typography and how you can use that to your advantage.
Typography is the art of making the written word easy to read, understandable and visually appealing.
It has a long history tied in to the skill of printing. Printing required the arrangement of letters and symbols on the page. To most people, typography conveys images of printing presses and old men in overalls setting blocks of metal together to roll out the news for the day.
These days, with the rapid growth in word processing, graphic design tools and high quality, low cost printing, the metal presses are mostly gone. But typography as an art and a skill has never been so accessible.
And yet, most people never take the time to understand the basic concepts that sit behind typography.
And if you take a little time to learn marketing typography, you can create a big impact without a lot of effort.