How this guide raises your game :-
1. Learn the 6 key steps in the logo design process.
2. Understand how typography, icons and colours fit into logo designs.
3. Learn how to use your logo to support consistent brand identity and activation.
Your logo is a visual symbol of your brand, which appears on all your brand activation.
It has to concisely and consistently represent your brand in a way customers will understand, remember and like. Your logo has to be adaptable enough to work in different contexts. On business cards to billboards. Packaging to promotions. And on T-shirts and TV advertising campaigns.
And while doing ALL this, your logo also has to help grow your brand equity and sales.
So quite a challenge for the logo design process then. But follow the steps we outline in this guide, and you’re more likely to create a logo which meets all these business, brand and design challenges.