How this guide raises your game :-
- Learn the core design principles of contrast, repetition, alignment and proximity.
- Explore more advanced design techniques like the rule of thirds and the Golden Ratio.
- Discover where and how to use these design principles in marketing.
You learn about visual design by looking at what’s worked in the past, and working out how to apply that to your current design challenge.
The best list of design learnings we’ve found is the Universal Principles of Design, by Lidwell, Holden and Butler. This lists 125 practical design principles and gives clear, helpful advice on why they work and how to use them.
But 125 principles is a lot to take in. For non-designers, a better place to start is Robin Williams The Non-Designer’s Design book. This easy to follow book focusses on just 4 key design principles. It’s designed for anyone to use. Even marketers. You can use these principles to improve the layout of most designs.
This guide gives our take on these principles of contrast, repetition, alignment and proximity. We’ll focus on how to use these design principles in marketing. We’ll also share some of our favourite more advanced design principles, like the rule of thirds and the Golden Ratio. These design principles also have uses in marketing.