How this guide raises your game :-
- Learn the design principles of contrast, repetition, alignment and proximity.
- Find out about more advanced design techniques like the rule of thirds and the Golden Ratio.
- See how to apply these design principles in marketing activation.
You learn great visual design by looking at what’s worked in the past, and working out how to apply that to your current design challenge.
The best list of design learnings we’ve found is the Universal Principles of Design, by Lidwell, Holden and Butler.
This useful reference book lists 125 practical design principles. It gives clear and helpful advice on why they work and how to use them.