How this guide raises your game :-
- Explore where colour plays a role in the marketing mix.
- How to use basic terms and theories of colour.
- Learn how colour psychological associations influence marketing activities.
We start to learn about colours at an early age. They’re an important part of our daily lives.
We learn to associate different colours with different meanings. For example, we know to stop at red lights and go at green ones.
Colours also have an emotional impact on us. Yellow makes us feel happier. Blue calms us down. Orange suggests excitement or enthusiasm.
These colour signals have implications for marketing. Your choice of brand colour palette sends signals to your customers. In particular, colour in marketing helps drive :-
- brand identity.