How this guide raises your game :-
- Identify where good colour knowledge can improve the marketing mix.
- How to use basic terms and theories of colour.
- Learn how colour psychological associations can improve your marketing activities.
We start to learn about colours at an early age. They’re an important part of our everyday lives. We know to stop at red lights, and go at green ones, for example.
Colours also have an emotional impact on us. Yellow makes us feel happier. Blue calms us down.
How people recognise and interpret colour has implications for marketing.
The colours you use in your brand identity and communications say something about your brand to customers. Choose colours well, and it can add to your competitive advantage. Choose badly, and your marketing will be distinctly off-colour.
This guide explores how and where to use colour in marketing. We cover basic elements of colours marketers should know. How colours are “made” and identified, for example. How to combine colours well, and exploit the associations colours have.
Read this to make your marketing more colourful.