How this guide raises your game.
- Find out which areas of the marketing mix you can improve with better knowledge of colour.
- Learn the basic terminology of colour so that you can talk about it with confidence.
- Find out how colour has psychological associations that you can use to make your marketing stronger.
As children, we start to learn about colour from the age of about 18 months old. It is such an intrinsic part of day to day life that most people don’t even give it a second thought.
If we say “banana”, you automatically think “yellow”, right?
If we say “stop, at a traffic light”, you automatically think “red”. “Go, at a traffic light” is green. And so on, and so on.
Colour definitions and colour recognitions tap into deep neural networks in the brain. People use these colour connections to navigate their way through life more easily.
And because colour is so hard-wired into people’s brains, you can use that knowledge to your advantage in your marketing activity.
You can build competitive advantage when you understand how to work with colour. Good use of colour increases the stand-out of your brand. Good use of colour makes brands more memorable and more likely to be chosen.