What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
Way of working
Marketing, creative and e-commerce usually needs you to work with many other people in your business and in external businesses like agencies. Read our experiences of how to get the best out of working with others and to improve your way of working.
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Where do you begin with market research storytelling?
September 19, 2022
Why read this? : We look at how storytelling can help improve the way market research results are communicated. Learn how to use story types and structure to make research results more compelling. Read this for
Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
Getting the most out of your media agency
August 22, 2022
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
How to give good copywriting feedback
August 16, 2022
Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Using the Ansoff matrix for innovation planning
August 16, 2022
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
3 D2C challenges and how to overcome them
June 30, 2022
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
How to handle common e-Commerce issues post launch
August 17, 2022
Why read this? : Dealing with e-Commerce issues is a big part of running an online store. The post-launch period can be especially tough. We share 3 of the most common e-Commerce issues you’ll face
How to give great creative feedback
August 19, 2022
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.