We believe that to be successful in marketing, creative and e-commerce, you need to use three different parts of your brain. The logical brain, the emotional brain and the instinctive brain. All articles which refer to three brains as a concept or as a business.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Take a deep breath, and relax. The Three-Brains team is winding down for the year and our Christmas break starts now. We wish you and yours a relaxing and joyful festive break, and we’ll catch you in the New Year in 2021.
We look back over a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this to learn how to improve your e-Commerce impact.
We explore different types of creative personality. Learn how insight profile types (and “monkeys”) shape people’s creative strengths and weaknesses. Read this to learn more about different creative personality types.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We explore e-Commerce product information management systems. Learn how to use them to get the right information in front of shoppers. We share examples of how Amazon, Google and WooCommerce do it. Read this to learn how to optimise product information management systems.
We explore the basics of Adobe Illustrator for beginners. Learn its most common windows and tools used to create vector graphics for typography, logos and illustrations. Read this if you’re totally new to Adobe Illustrator.
We explore the ins and outs of Customer Relationship Management. Read why CRM works better in some categories than others, plus its various IT challenges. Read this to learn how to use Customer Relationship Marketing to grow your business.
We explore what brand logo design should do for you. Learn from our topical examples. Read this to learn how to introduce, identify and differentiate your brand logo.
We explore the essentials of brand essence. Learn its definition, and why it matters so much. We share the 5 criteria behind great essences and look at good and bad examples. Read this to learn how to build a better brand essence.
We look at how online grocery shopping is coping with Covid-19. Follow our online store audits to learn how Coles, Woolworths, Aldi, IGA and Amazon are supporting their customers. Read this to learn how online grocery shopping is handling the pandemic challenges.
We explore why selling with Amazon is a challenge. Learn how their customer obsession impacts suppliers. How their shopping experience isn’t all it’s cracked up to be. And how tough their business approach is. Read this to prepare for the challenges of selling with Amazon.
We explore the value of doing a business review. Learn how to structure your process, plus we share tips from our most recent review. Read this for ideas on running a better business review.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
