We believe that to be successful in marketing, creative and e-commerce, you need to use three different parts of your brain. The logical brain, the emotional brain and the instinctive brain. All articles which refer to three brains as a concept or as a business.
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We look at how to use marketing animation to communicate with customers. Learn when it’s most useful, and how to make it happen. Read this for ideas on how to use marketing animation to amplify your communications.
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
We share 5 habits which enhance your writing expertise. Learn easy, everyday actions which raise the quality of your writing. Read this to learn the helpful habits which take your writing to another level.
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
We look at why those who say the 4Ps of marketing are outdated have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers really do day to day. Read this to learn how project management, planning, politics and pain management matter in marketing.
We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn the benefits of Photoshop for marketing.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
We share examples of the main barriers to e-Commerce we faced setting up our first online store. Learn from our experiences how to deal with these challenges. Read this to learn how to get over barriers to e-Commerce.
We explore three ways to come up with more creative thinking ideas. Learn how to use roles, modes and culture to boost creativity. Read this to learn how to generate more creative thinking ideas.
Writing’s been a big focus this year. We’ve written and learned lots about writing. So, it’s a good time to share the top 5 lessons we’ve learned from writing in 2020. Read this for ideas on how to improve your writing going into next year.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
