A cleverer consideration of brand consideration
September 15, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Three Brains
We believe that to be successful in marketing, creative and e-commerce, you need to use three different parts of your brain. The logical brain, the emotional brain and the instinctive brain. All articles which refer to three brains as a concept or as a business.
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Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Logical Lou – The scientist who thinks hard with a vengeance
September 16, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Meet Emotional Eddy – The artist who makes life worth living
September 16, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Meet Instinctive Izzy – The warrior deep down in your soul
September 16, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
Three-Brains most popular lessons from 2024
September 17, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Knowledge management and marketing – a contradiction in terms?
September 21, 2026
We explore knowledge management’s role in marketing. Learn how organising the 2 types of knowledge helps you sharpen your marketing. Read this to learn why knowledge management and marketing aren’t a contradiction in terms.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
Gut instinct – good, bad or it depends?
August 21, 2026
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
Three-Brains most popular lessons from 2023
September 4, 2026
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Reviewing product page examples for e-Commerce content ideas
October 1, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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