Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
Three Brains
We believe that to be successful in marketing, creative and e-commerce, you need to use three different parts of your brain. The logical brain, the emotional brain and the instinctive brain. All articles which refer to three brains as a concept or as a business.
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Reviewing product page examples for e-Commerce content ideas
September 5, 2023
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Using marketing animation to amplify your communications
August 8, 2023
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
5 thoughts about thinking for the New Year
November 3, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
Our 3 most popular lessons from 2022
November 3, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
The benefits of blogging for brands
August 3, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
5 habits to enhance your writing expertise
September 19, 2023
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the
Customer segment profiles – how to make your customer the hero
November 17, 2023
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this
The alternative 4Ps of marketing
November 20, 2023
Why read this? : We look at why those who say the 4Ps of marketing are out of date have got it wrong. Plus, learn from our alternative 4Ps of marketing what marketers actually do
See the benefits of Photoshop for marketing (and e-Commerce)
September 25, 2023
Why read this? : We share the 5 key areas where Photoshop is used in marketing. Learn how to use it in market research, brand identity, advertising, digital marketing and e-Commerce. Read this to learn
How to create icons with Adobe Illustrator
September 26, 2023
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Barriers to e-Commerce – Not everyone’s a fan
September 28, 2023
Why read this? : We share examples of the main barriers to e-Commerce we ran into setting up our first online store. Learn from our experiences how to deal with different challenges you might face.