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Strategy

All things concerning strategy in your business when it comes to consumer-facing activity. Strategy in marketing. In creative. And through to e-commerce.

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How culture drives breakthrough ideas

Why read this? : We look at how culture affects your business’s ability to deliver breakthrough ideas. Learn how to encourage thinking that drives bolder and brasher innovation. Read this to learn how to create

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Learn from your marketing mistakes

Why read this? : We share 8 examples of marketing mistakes made on different innovation projects. Learn from these how to avoid these common errors. Read this to learn from what happens when marketing projects

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We explore how to improve your idea generation process using the 5W questions. Learn how asking why, what, who, where and when helps you create more and better ideas. Read this

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Two women wearing business clothes sat next to each other at a desk looking at paperwork and taking notes

How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn from our case study which activities drive a successful B2B CRM program in B2B marketing. Read this for lessons

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How to improve marketing decision-making

Why read this? : We look at different approaches, roles and styles that help improve marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to

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