All things concerning strategy in your business when it comes to consumer-facing activity. Strategy in marketing. In creative. And through to e-commerce.
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Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes