All things concerning strategy in your business when it comes to consumer-facing activity. Strategy in marketing. In creative. And through to e-commerce.
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Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
Why read this? : We look at how to uncover e-Commerce growth opportunities. Learn how to identify sources of growth. And how to position yourself with the highest potential customers in the market. Read this to
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Why read this? : We look at where you start when you’re looking for e-Commerce insights. Learn from the information sources and key processes we used on our first ever e-Commerce insights projects. Read this to
Why read this? : We look at the arguments for and against having a brand purpose. Learn its positive role in brand identity, and in creating an inspiring point of difference. We also look at the
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match